Currently Reading

Reading is one of the best ways to improve your writing, and I try to follow that motto when it comes to my own life. And there is so much to learn from other writers and marketers out there! Here’s a list of what I’m currently reading, what I’ve read, and what I will (hopefully) read in the future:

Recently Read

  • Designing for Real Life by Eric Meyer and Sara Watcher-Boettcher (A Book Apart series)
    • While I’m not a graphic designer, the content in this book is still really good for authors to consider. It discusses your audiences and how to design for people you may not think about to make their lives, and your other customers, easier. Which always means better things for you!
  • Designing for Emotion by Aaron Walter (A Book Apart series)
    • A sister book to the Designing for Real Life book, this book specifically focuses on how to give a human element to your company and how to remember that you’re working with humans, not machines.
  • Nicely Said: Writing for the Web with Style and Purpose by Nicole Fenton and Kate Kiefer Lee
    • This book specifically focuses on writers writing for the web, which is a whole different market than books or other printed content. It teaches you how to write clearly and accurately for your customers and readers, and how to set your writing apart from others on the web. An excellent read for anyone going into marketing!

 

Currently Reading

  • The New Rules of Marketing & PR by David Meerman Scott (5th edition)
    • I’ve only recently become interested in marketing, but know very little of what marketing is and how it differs from areas such as advertising or PR. This book showed me what skills a good marketer needs in the modern age of the web. I highly recommend reading it for anyone who’s trying to market on the web.

 

Upcoming Reads

I found this really good summer reading list on LinkedIn. Give it a look!

  • White House Ghosts by Robert Schlesinger
  • The Art of Rhetoric by Aristotle
  • Classic Rhetoric for the Modern Student by Edward P.J. Corbett
  • Contagious: Why Things Catch On by Jonah Berger
  • Predictably Irrational by Dan Ariely
  • The Road to Recognition by Barry Feldman
  • Top of Mind: Use Content to Unleash Your Influence by John Hall
  • They Ask You Answer by Marcus Sheridan
  • Unleash Possible: A Marketing Playbook that Drives Sales by Samantha Stone
  • Small Giants by Bo Burtingham

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